There's something about bran muffins. They just sound so very healthy and I always feel slightly more virtuous when I order one. The problem is that most commercial bran muffins pack a healthy dose of sugar and very little actual bran. Take Otis Spunkmeyer, their Harvest Bran Muffin contains 19 grams of sugar and 10 grams of fat. I might be able to live with that, but what freaks me the hell out is that individually wrapped muffins have a 35 day shelf life. Did you get that? You can keep these babies on your shelf longer than a month with no loss of quality. If you run across an unwrapped Spunkmeyer muffin at a coffee shop, they have a 14 day shelf life. Mind you this is after they've been defrosted, so who knows when they were originally manufactured? No thank you. I've had relationships that didn't last that long. I don't need that kind of commitment from a muffin.